COGNITIVE FITNESS COACHING
Sharpen Your Mind.
Amplify Your Life.
Science-backed cognitive fitness coaching for high performers who refuse to leave their most important asset to chance.
THE BLIND SPOT
You optimize everything - except the organ that runs it all.
You optimize your finances and plan for the future. You track your sleep. You're strategic about nutrition, exercise, and recovery. But your brain - the system that powers every decision, every relationship, every advantage you have - gets no deliberate attention at all.
That's not a failure. It's a blind spot. And it's the highest-leverage opportunity you're not pursuing.
The research is clear. The window is open. Most high performers never look.
MEET YOUR COACH
I spent my career optimizing complex systems. Then I discovered the most powerful one I'd been neglecting.
Joe spent 37 years leading technology strategy at Fortune 500 companies including TD Ameritrade, Fiserv, and Mutual of Omaha — optimizing complex systems at enterprise scale.
A personal health journey led him to the cutting edge of cognitive neuroscience, where he discovered that the brain responds to the same principles he’d applied throughout his career: the right inputs, the right systems, the right optimization strategy.
Today, Joe is an ICF Certified Coach pursuing National Board Certification in Health & Wellness Coaching (NBHWC). His approach integrates evidence-based neuroscience — drawing from researchers like Dr. Dale Bredesen and Drs. Dean & Ayesha Sherzai — with the engineering, systems thinking and accountability frameworks he refined over decades of leadership.
He founded AMPP Coaching because he saw a gap: high-performing professionals invest in every system except the one that runs everything else. Joe helps them close that gap.
37 Years in Leadership at Fortune 500 Companies
ICF Certified Coach
Extensive Study in Cognitive Neuroscience
NBHWC Board Certification - Expected 2026
The Framework
The AMPP Method
Four pillars of cognitive fitness - built from neuroscience, refined through coaching, designed for people who perform.
Awareness
Understand how your brain actually performs today — not how you assume it does. Baseline assessments, biomarker tracking, and honest evaluation.
Mindset
Rewire the mental patterns that silently drain cognitive performance. Stress management, cognitive reframing, and building psychological resilience.
Purpose
Connect your goals to what actually drives you. Purpose isn't soft — research shows it's one of the strongest predictors of long-term brain health and reduced dementia risk.
Practice
Build the daily systems that make cognitive fitness automatic. Sleep, nutrition, movement, and mental training — designed for your life, not a lab.
Is This You?
This is for you if...
You invest in your fitness, nutrition, and sleep - but haven't applied that same strategy to your brain.
You want sharper focus, faster decisions, and more mental energy - not just today, but for decades to come.
You're done with generic wellness advice from influencers and want a science-backed plan for your actual life.
You know that peak performance isn't just physical - and you want a mental edge that compounds over time.
You want a coach who combines real neuroscience with practical systems that fit a demanding schedule.
You are ready to take the steps to protect your brain against the risk of cognitive decline and dementia.
WHAT YOU GET
Your cognitive fitness, engineered.
Everything you need to build a brain that performs at its peak — with the structure and accountability to make it stick.
Your Cognitive Fitness Blueprint
A personalized protocol built on the latest neuroscience, designed for the way you actually live and work.
Mental Performance Toolkit
Proven techniques to sharpen focus, manage cognitive load, and build the mental resilience that separates good performers from great ones.
Performance Habits That Stick
Science-backed routines for sleep, nutrition, movement, and recovery that integrate into a demanding schedule - not compete with it.
Clarity, Accountability & Momentum
Expert coaching that keeps you focused, measured, and progressing - so your brain gets the same disciplined attention as every other area of your life.
Results
What the research shows
2X and 33%
Almost 2X improvement in executive function and 33% reduced risk of cognitive impairment in people who improved their diet, movement, mental training, and health numbers
Measurable results
Consistent, meaningful improvements in sustained attention, working memory, and executive function — in adults who train their brains the same way they train their bodies.
The decade that matters most
Research consistently shows that what you do in your 40s, 50s, and 60s shapes your cognitive trajectory for the rest of your life.
Get Started
Ready to take your brain as seriously as you take everything else?
Get the Cognitive Fitness Starter Guide
A free guide to help you start building a stronger, fitter brain. Following these evidence backed steps will get you on track for a better brain that will serve you now and well into the future.
Strategy Session
A free 60-minute session to assess where you are, identify your biggest cognitive fitness opportunities, and map out your next move.